John James | The CAB SYSTEM™

There’s one particular brand of super cool laptops and 3G phones that seems to knock each one of its product launches out of the park and more. Have you noticed?

When their latest digital piece of equipment finally hits the shops, a long line of eager customers form an enormous queue…. That’s For Sure To ensure they’re one of the first in line on ‘Day One’ they’ll spend the whole night queue-ing.

There’s a good reason for this. It is the result of a carefully planned product launch marketing campaign which has been executed to perfection.

Here are the highlights…

At the beginning of the pre-launch, the customer has no idea that a new product is about to be launched. They are just getting a ton of valuable free content and enjoying every minute which gets the rumour mill working overtime. After a few days, may be a week or so, the conversation seems to pivot and discussion starts about this earth shattering new digital product that will change everyone’s lives for ever.

The rumour mill goes ballistic. There are more questions than answers. Each time a detail is made clear, the pitch of the conversation in the core market rises another notch or two until no-one can discuss anything else. The gossip intensifies. Serious questions are asked about features, benefits and advantages. Even now, there is no official launch date when the product is ready for sale. The blogosphere is in mega drive. Rumour about this one specific magical product has completely taken over Web 2.0 properties

Tension and desire is amped up further on the release of a video which goes viral in minutes. We see this new wonder product and find out how it will magically transform our lives.

The market is being brilliantly manipulated by the product launch team!

It seems to be the only topic worth discussing anywhere. This product will be a ‘sell out’ in seconds. Now people start to worry that they will not be able to buy one. By putting their name on a special first-in-line list some lucky people are guaranteed a position at the front of the queue.

As soon as the date is known when the new product will be on sale, it’s clear that our worst fears may become fact. It is announced that the company will be unable to meet demand.

There is no other option. You decide you just must buy one. You’re outside the front door of the nearest store, sleeping bag and warm jacket in hand. Once you get there the queue is snaking 100 yards around the corner. You stay all night just to get your hands on your hearts desire.

Having finally bought your new ‘toy, the next day you hear that the company has just achieved its biggest ever launch… Mission accomplished for the product launch team.

That was a short synopsis of your new product launch. Maybe not literally, but you get the idea

If you wish your launch to proceed in a spectacular fashion then you must be ready for some tough work, although the process in itself is not hard to achieve if you have a strong mentor beside you.

Is your business growing quickly? If not, it could be the time to hire a product launch manager to ensure that it starts to do so. Discover how we can help to get your new product launch ready. Getting your product to the product launch-pad requires lots of detailed planning. In fact, it would be a good plan to find out what’s in it for you as well!

Is your business poised to launch a new product? If your answer is ‘Yes’ then you certainly need to look into making use of product launch management techniques that generate to a series of on-line events for your new product launch. Each in turn will build energy and excitement in the approach to launch day. Heading into this process may seem daunting, but you have the choice to hire a product launch manager to help you.

In the ultra competitive world of web marketing, for a newcomer to launch a new product, especially without the abilities necessary to get their product noticed in the first place, the process can be especially daunting. The answer is to recruit a product launch manager. So what is the most effective way of recruiting one?

A talented Product Launch Manager will be able guarantee your next product launch achieves a good financial return by applying effective launch strategies. As a rule, you could anticipate making the same returns in a week that you would normally take in a quarter.

So, these are the 3 vital skills you should identify in your product launch manager:

1. Copy writing

He must be able to produce excellent copy. Copy that generates sales It is vital that your launch team includes a first-class copywriter.

2. Experienced

There’s no substitute for experience. Be sure, however, that the person you employ not only has the skills and experience necessary but is also someone you get along with. It is essential that you like each other and get on because you’ll be working closely together

3. Trained by Jeff Walker

Make a short list of potential candidates for your product launch manager position and find out who trained them. If Jeff Walker provide the training, then you’re certainly well on to the right person. He is head and shoulders above the rest when it comes to providing Product Launch Management training.

You will probably be amazed at the fantastic value you are being offered when making the deal. Our standard terms call for an upfront fee plus a percentage on the gross revenue. To put it another way, if you don’t sell anything we don’t make a cent either on the back end.

It is important to realise that as product launch managers, we will not work solely on a percentage of sales. There’s a lot riding on the preparation of your product launch so you, should be prepared to pay for that regardless of the final outcome.

As a product owner, you may already realize that to ensure a winning launch you need expert help. After all, if you want to get your launch right first time, who wouldn’t! Discover how we can help get your product launch ready You will be pleasantly surprised by how cost effective it is. In fact, it would be a good idea to find out what’s in it for you too!

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